Ladybird Ladybird

As one of the world's largest children's wear manufacturers, Pasolds, Ltd., has made its Ladybird trademark a household name. What is less well known is the remarkable story of the origin and growth of the concern, which started as a small offshoot of the family knitwear firm in Czechoslovakia. In this lively blend of business history and autobiography, Eric Pasold tells how the company was built by enthusiasm and technical leadership against a darkening background of events in Central Europe and finally a war that was to divide the two sides of the family enterprise forever.